The year 2018 saw Chanel expand its already impressive lip product portfolio with the launch of Le Rouge Crayon de Couleur, a collection of matte lip crayons that promised effortless application and vibrant, long-lasting color. This innovative product quickly gained popularity for its blend of convenience and high-impact pigmentation, solidifying its place within the luxury beauty landscape. This article will delve into the specifics of the 2018 release of Le Rouge Crayon de Couleur, examining its unique features, comparing it to other Chanel lip products, and exploring its place within the broader context of Chanel's lipstick legacy.
The core proposition of Le Rouge Crayon de Couleur was simplicity and portability. The marketing campaign highlighted the "easy-to-carry, one-swipe application" aspect, emphasizing its jumbo, nomadic packaging. This "pack jumbo nomade," as described in the French marketing materials, speaks to the design's intention: to be a readily accessible and user-friendly lip product, perfect for touch-ups on the go. This contrasts with the more traditional lipstick tubes, often perceived as slightly more cumbersome for travel or quick applications. The crayon format allows for precise application, minimizing the need for a lip brush, a feature particularly appealing to those seeking a quick and effortless beauty routine.
The matte finish was another key selling point. While Chanel offers a range of lip products with varying finishes, from hydrating balms to glossy sheens, the 2018 Crayon de Couleur focused on a bold, matte look. This trend aligned perfectly with the prevailing beauty standards of the time, where strong, matte lips were a prominent feature in both high fashion and everyday makeup looks. The matte finish provided a sophisticated and modern aesthetic, offering a more intense color payoff compared to sheer or glossy alternatives.
However, the "matte" aspect needs further qualification. While marketed as a matte lipstick, many reviews noted a certain level of creaminess to the texture. This wasn't necessarily a drawback; instead, it contributed to the crayon's comfortable wearability. Many matte lipsticks can be notoriously drying, leading to discomfort and highlighting lip lines. The Crayon de Couleur, however, seemed to strike a balance, offering the desired matte visual effect without sacrificing comfort. This balance likely contributed significantly to its success.
Comparing Le Rouge Crayon de Couleur to other prominent Chanel lip products helps to further understand its unique position within the brand's offerings. Consider the following:
* Chanel Discretion Lip Crayon: While both are crayons, the Discretion line often focuses on softer, more subtle shades and a less intensely matte finish. The Crayon de Couleur, in contrast, aimed for bolder colors and a more dramatic matte effect. Discretion might be considered a more everyday, versatile option, while the Crayon de Couleur catered to a more fashion-forward, statement-making look.
* Chanel Lip Crayon Excess: This line often features a more intense, almost metallic sheen, differing significantly from the matte finish of the Crayon de Couleur. The Excess line is generally more playful and experimental in its color palette, while the Crayon de Couleur stuck to more classic, wearable shades (although with a bolder presentation due to the matte effect).
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